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Facebook is evolving to focus more on building communities, and groups are the natural tools to help forge those new kinds of connections. One billion people already belong to Facebook groups. About 10 percent of those belong to groups that Facebook has identified as “very meaningful”—communities that “quickly become the most important part of someone’s experience on Facebook.”

Since people who love a brand want opportunities to get more interactive than is possible through a Facebook Page, Facebook has recently made it easier for businesses to create their own Facebook groups. Groups for Pages allows businesses to set up “fan clubs and groups centered around your super-fans.”

“Super-fans” are a group any business should be keen to target. By giving those extra-keen brand loyalists a chance to interact with each other as well as with the brand itself, groups create a powerful ecosystem in which members forge meaningful connections with your business.

Another extension of your website, Facebook page and or Facebook groups is a YouTube Channel.

With more than one billion hours of viewership every day, YouTube looks set to soon surpass TV as the most watched format in the U.S.

The Wall Street Journal reports that the online video platform has seen a 10-fold increase in viewership over the past five years, due in part to the use of artificial intelligence to predict user preferences and keep people tuned in.

An ever-expanding collection of content has also contributed to YouTube’s increased watch time, Neal Mohan, the company’s chief product officer, told the Journal. Some 400 hours of video are uploaded every minute, adding up to about 65 years worth of footage every day.

So if you plan is to find viewers that want your products and services then a YouTube Channel is a necessity. By incorporating a video marketing strategy you can get more information to more people with an unlimited ability to grow.

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