A social media producer creates and distributes relevant content through social media platforms and company websites. Their duties can involve presenting ideas to reporters that can be developed into relevant stories or write or edit content that they post. Social media producers may work with both written and visual content, so they may film video, edit video or edit photographs or images that are being used in their posts.
They are specifically responsible for understanding their audience, monitoring breaking news, quickly responding to developments, producing posts and providing content that will appeal to the target audience. One of their main objectives is to increase website and social media traffic by reaching a wider audience with their material. Social media producers use their expertise with providing timely, relevant material to attract these viewers.